5/1/2008
GAME Stores improves flexibility, efficiency and performance with automated DC
GAME (UK) is a specialist retailer of PC and video games, consoles and related accessories. They operate from over 800 sales outlets in various countries. Having the latest game or console in stock at the retail outlets first is a significant competitive advantage. GAME recognised that they needed to change their logistics operation in order to achieve future growth and success.
Over time, the business evolved and the DC could no longer cope. The company became very resource dependent, especially at seasonal peaks. GAME decided to move to a new site, redesign DC operations and develop a solution which would support their performance into the future. GAME wanted a system that could expand and give them flexibility. They also wanted more efficiency and less resource dependency, especially at peak demand. The company turned to Vanderlande Industries to design and build a new automated material handling system. A large share of product comes in DVD sized cases and is suitable for sortation. Coupled with GAME’s business process the concept developed into a batch pick and sortation system. The DC is managed and controlled by VISION WMS, closely integrated with a JDA business system.
Key to success is the ability to be as flexible as possible when assigning product to the variety of picking techniques used, depending on volume and urgency. GAME has experienced several benefits from the new operation. They have been able to lower operating costs and resource dependency and improve efficiency and flexibility. They are able to handle extra volume and achieve rapid distribution of critical new products. Accuracy has improved significantly, and is currently around 99.5%, improving service level to stores. GAME is confident that the new system has future proofed their logistics operation.
